How to Identify Right problem and Solution using the Double Diamond Approach in Design

Date: 6th May 2020
Time and duration: 3.00-4.00 pm
Resource Person with affiliation: Ms. Prajakta Kulkarni, Founder, Director, Nodes Pvt. Ltd., Pune and Mr. Sanket Inamdar, Co-Founder, CEO, Nodes Pvt. Ltd., Pune
Program Theme: Entrepreneurship Development ( Topic: Design Thinking and Innovation: The Double Diamond Process)
Learning Objectives:
• To know the design thinking and importance of problem finding
• To know the tools in the double diamond process
• To know the steps and approaches of double diamond process in design thinking
• Understanding of strategize product innovation and business offerings using design thinking

“Node” a human centered design organization focused towards improving humanistic skills through educational interventions such as the Nodes platform. Nodes platform is a teaching- centered tool to enable users to teach new-age topics without prior knowledge. Session was delivered by Ms. Prajakta Kulkarni, Founder, Director, Nodes Pvt. Ltd., Pune and Mr. Sanket Inamdar, Co-Founder, CEO, Nodes Pvt. Ltd., Pune. Sanket is a mechanical engineer passionate about human behaviors and building products around them.

Double Diamond is the name of a design process model developed by the British Design Council in 2005. The design process is divided into four phases — Discover, Define, Develop and Deliver. It is probably the best known and the most popular design process visualization. The main feature of the Double Diamond is its emphasis on the “divergent” and “convergent thinking”, where first many ideas are created, before refining and narrowing down to the best idea. This is happening twice in this model—once to confirm the problem definition and once to create the solution.

We use the Double Diamond structure to understand customers and their problems and explore creative and innovative ways to solve their problems and delight them. The double diamond breaks down the creative process into four sections: Discover Define, Develop and Deliver. This process is paired with two types of thinking one is divergent thinking (where lots of ideas are created) and convergent thinking (where ideas are narrowed and refined into the best idea). Together these are represented by two diamonds one for identifying the problem and one for the solution. The double-diamond is a shared framework for creative thinking and a visual map for problem-solving. It is a systemized way of exploring good ideas and executing the best ones. Whilst you may look at applying it to web, illustration or graphic design, it’s equally as applicable if you were planning an event or building a new marketing campaign.
You can put it into action by:
1. Brainstorming all ideas before starting the work
2. Gathering as many ideas as possible: there are no wrong answers!
3. Setting a deadline, refine ideas into the best one
4. Confirming the brief again if needed
5. Brainstorming the best way to do it
6. Focusing on executing the right solution
A process model inspired by the professional design process that entails emphasis on problem analysis as the basis for creating a solution for an external client. The model is particularly suitable for structuring a course with external collaboration and user involvement in the development of solutions.
“I was given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.
It seems evident that more effort must be expended to explain what is meant by the terms "root causes" and "symptoms." A root cause is the fundamental part of something, its foundation in this case a problem. It is apparent that in implementing the problem-solving process, you must begin by identifying the root cause or from where the problem emanates. The double diamond design is a key booster for all the young brains and a message that with the identification of right problem we can easily find the right solutions, if double diamond approach is applied while doing any task, work, business, your minute efforts can achieve strong solutions of every problem.